Hello Dick,

  Highly Human Jobs is a great book and highly recommend it.

 

  I am a consultant and am quite secure in my job and my abilities.

What recommendations do you have for helping others like me create ‘clients’ instead of jobs?

There will be ‘clients of tomorrow’ just as there are future jobs, I presume.

Could you shed some light on how to apply your advice to this version of ‘job creation’?

 

Gordon Alexander

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Great question, Gordon. Here are my thoughts.

Finding the "clients of tomorrow" involves the same approaches as finding the employers of tomorrow, with two differences:

  • First, of course, you're going after multiple takers versus just one.
  • Second, the best way to get new clients or customers is through old, satisfied ones; so you need to court referrals, whereas employees need "referrals" only when they're leaving.

Otherwise, finding an employer or many simultaneous "employers" involves exactly the same future-oriented skills detailed in Highly-Human Jobs:

  • Making them happy.
  • Applying the 3 highly-human search strategies (for example, starting with "free" and converting to "paid").
  • Applying the 7 highly-human skills.

Targeting may be especially important as we move into the new highly-human economy. You can't serve everybody, so consider giving preference to potential clients that already share your views on where we're going -- toward a greener, more human-based future, not just a more high-tech one. For example, you might pursue Walmart as a potential customer, since they're already so invested in "green," before spending time pursuing an un-green competitor.

When you go after customers that share your values and objectives, you're more motivated, and they're more likely to respond.

In your particular situation, are there business sectors that you might carve out? Businesses that are orienting themselves toward the highly-human future (in sync with high-tech advancement) are the ones most likely to grow and need what you do.

Thanks Dick, those are good points.

I am going to think about how I can apply these new aspects to my clients.

And right away, I am going to contact old clients, just to say Hello.

Gordon Alexander

Dick Samson said:

Great question, Gordon. Here are my thoughts.

Finding the "clients of tomorrow" involves the same approaches as finding the employers of tomorrow, with two differences:

  • First, of course, you're going after multiple takers versus just one.
  • Second, the best way to get new clients or customers is through old, satisfied ones; so you need to court referrals, whereas employees need "referrals" only when they're leaving.

Otherwise, finding an employer or many simultaneous "employers" involves exactly the same future-oriented skills detailed in Highly-Human Jobs:

  • Making them happy.
  • Applying the 3 highly-human search strategies (for example, starting with "free" and converting to "paid").
  • Applying the 7 highly-human skills.

Targeting may be especially important as we move into the new highly-human economy. You can't serve everybody, so consider giving preference to potential clients that already share your views on where we're going -- toward a greener, more human-based future, not just a more high-tech one. For example, you might pursue Walmart as a potential customer, since they're already so invested in "green," before spending time pursuing an un-green competitor.

When you go after customers that share your values and objectives, you're more motivated, and they're more likely to respond.

In your particular situation, are there business sectors that you might carve out? Businesses that are orienting themselves toward the highly-human future (in sync with high-tech advancement) are the ones most likely to grow and need what you do.

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